Facebook’s Face Recognition Strategy: O’Rielly Has An Interesting Perspective
June 10th, 2011 § Leave a Comment
As many voice concerns about Facebook’s face recognition strategy Tim O’Reilly thinks it might be the best way to open up a technology that will be used whether we like it or not.
Face recognition is here to stay. My question is whether to pretend that it doesn’t exist, and leave its use to government agencies, repressive regimes, marketing data mining firms, insurance companies, and other monolithic entities, or whether to come to grips with it as a society by making it commonplace and useful, figuring out the downsides, and regulating those downsides.
Full story here::
http://radar.oreilly.com/2011/06/facebook-face-recognition.html
(via Instapaper)
The Ultimate List Of Facebook Marketing Articles
June 7th, 2011 § Leave a Comment
I just found this wonderful article on Copyblogger with an amazing list of Facebook Marketing articles.
Your Facebook Friends Programming Your TV Schedule
May 30th, 2011 § Leave a Comment
If your Facebook friends were responsible for your TV programming would it be an improvement on the current schedule?
You might not have long to find out if Mark Zuckerberg has his way. Speaking at the recent eG8 techology forum in Paris, the Facebook CEO said that TV, music and books being media experiences, stating that
I hope we can play a part in enabling those new companies to get built, and companies that are out there producing this great content to become more social.
What do you think is it time TV got a real shake up? Is Facebook the platform to do it?
’7 Tips to Get Your Content Shared More On Facebook | Facebook Tips and Tricks (via FacebookFlow)
May 15th, 2011 § Leave a Comment
“Found at FacebookFlow
http://facebookflow.com/7-tips-content-shared-facebook/
7 Tips to Get Your Content Shared More On Facebook
14/05/2011
Here are some great insights developed By Dan Zarella about how you can tweak your content to get more shares on Facebook. All credit for the graphs and research go to Dan.
1. Include Numbers in Your Titles and Stats in Your Posts
People love tangible data. If you can include specific numbers in your posts, such as an impressive statistic, people will want to share that statistic with their friend on Facebook. People also love lists. If you check out the title to this post “7 Tips to Get Your Content…..”, you know exactly how much information you are about to get before you even read it.
2. People Share More on the Weekend
The difference in the number of shares on the weekend compared to during the week is actually pretty huge. This has a lot to do with the fact that Facebook is blocked at many company offices, and for good reason.
3. Certain Words Also get Shared More
Lucky us, the word Facebook is far and away the most shared. After that, people on the internet want to know “How” and “Why”, and they like sharing articles with the words “best” and “most”
Don’t Have A Social Media Policy For Your Company? You’re Not Alone.
March 29th, 2011 § Leave a Comment
We are all still adjusting to a world where everyone with an internet connection is a media outlet. Social Media is bring a raft of changes to the way we communicate and do business.
There are great rewards for businesses that embrace Social Media and do it well. There are also a few train wrecks from companies who have seen opportunity and jumped without developing a sound strategy and policy.
Last year Manpower released a study into how companies across the globe were using Social Media called Social Networks vs. Management Harness the Power of Social Media. The report found that only 31% of Australian companies (which is slightly better than the global figure of 25%) had instituted a Social Media policy for employees. Brain Solis shares some handy tips for getting started with a Social Media Policy for your business.
The Top 25 Best Practices for Drafting Policies and Guidelines
- Define a voice and persona representative of the brand’s purpose, mission, and characteristics
- People expect to interact with people, be personable, consistent, and helpful
- Keep things conversational as it applies to portraying and reinforcing the personality and value of your brand and the brand you represent
- Add value to each engagement — contribute to the stature and legacy of the brand
- Respect those whom you’re engaging and also respect the forum in which you participate
- Ensure that you honor copyrights and practice and promote fair use of applicable content
- Protect confidential and proprietary information
- Business accounts are no place to share personal views unless they reinforce the brand values and are done according to the guidelines and code of conduct
- Be transparent and be human yes, but also do so based on true value propositions and solutions
- Represent what you should represent and do not overstep your bounds without prior approval
- Know and operate within the boundaries defined, doing so protects you, the company, and the people with whom you’re hoping to connect
- Know when to walk away. Don’t engage trolls or fall into conversational traps
- Stay on message, on point and on track with the goals of your role and its impact to the real world business in which you contribute
- Don’t trash competition, spotlight points of differentiation and value
- Apologize where applicable and according to the established code of conduct. Seek approval by legal or management where such action is not pre-defined
- Take accountability for your actions and offer no excuses
- Know whom you’re taking to and what they’re seeking
- Disclose relationships, representation, affiliation and intentions
- Refer open issues or questions to those most qualified to answer
- Practice self-restraint, some things are not worth sharing
- Empower qualified spokespersons to offer solutions and resolutions
- Seek the approval of customers and partners before spotlighting their case studies
- Take the time to interpret the context of a situation before jumping in with a response
- What you share can and will be used against you – The internet as a long memory
- When in doubt, ask for guidance
Via Brain Solis http://www.briansolis.com/2011/03/the-rules-of-social-media-engagement/
If you need assistance developing a Social Media Strategy or Employee Policy for your business contact us at Byron New Media to find out how we can help.
The History Of Social Media In Milestones – Infographic
March 21st, 2011 § Leave a Comment
I have a thing for Infographics, I’m working on a couple myself. In the early days of learning Social Media I discovered David Armano via his Logic + Emotion blog. David has a passion and a talent for creating great infographics. David’s influence has grown over the years and he is now the SVP at Edelman Digital. David is still sharing great infographics and although he probably has a lot more support in creating these images, I see his analysis and creativity in this graphic.
