The Future Of Publishing Cloud Or App: Graphically Makes Each Way Bet

June 14, 2011 § Leave a comment

The growth of the mobile web has spawned a raft of new publishing opportunities. 

Rather one book that everyone reads the future would appear to be appear to point towards a personalized version of the book for each reader.

The big question is “will the future book be an app or a cloud based subscription style service”? 

Graphically a digital comic platform has chosen “both-and” rather than “either-or”.

“With our focus on HTML5, storytelling, collaboration and sharing that you can be done anywhere online or mobile, Graphicly’s full vision is becoming a reality,” said Baldwin. “over the past year, we have met a lot of awesome fans, creators and stories, and they have no place to truly interact online. This release is the first move towards allowing all that awesome to connect in one place.”

With the battle over the definition of the cloud raging between the major Web giants, Graphicly has sided with both approaches – building dedicated apps and even being featured at Google IO for its Chrome Web app, but now moving into the full Web, backed by HTML 5. This sets them up nicely for reaching any mobile or desktop device its users want to leverage to read content. In fact, they promise in a release today to help bring author content to Kindle, Barnes and Noble Nook, or “any platform they choose”.

Full story via Louis Gray

(via Instapaper)

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