Tumblr; So Much More Than A Blogging Platform

June 18, 2011 § Leave a comment

Consider this: over breakfast last week Mark Coatney from Tumblr shared with me that most of the platform’s billions of page views take place inside the dashboard rather than on the individual domains. That means that Tumblr is less like WordPress and more like Twitter or Facebook – a social network for content rather than a blogging platform.

Steve Rubel has such a meta view of the New Media media space. He has recently shifted a good deal of his publishing /curation output to Tumblr. As consumption becomes more dashboard based platforms like Tumblr are in the box seat. The numbers don’t lie.

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