Designing a Social Business

June 30, 2011 § Leave a comment

We have been coaching and consulting to big organisations, small organisations and soloprenuers to develop Social strategy for a decade.


In 2006 the “Web 2.0” changed our business, we needed to respond to the new opportunities that were being created by blogging, podcasting and online video as we helped our clients engage community.

In 2009 Social Media changed our business again from a Social and Community Engagement Strategy focus to being more about media. In 2011 with the widespread uptake of New Media, it feels like the falvour of how we serve has changed ever so slightly again. In 2011 your community is online and making media, your competitors are online and making media.

In 2011 community and media aren’t the challenge. This year community (Social) and media (Social Media) are changing the business landscape

Kaushal Sarda – Enterprise 2.0: Designing a Social Business – interop Mumbai 2009



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